Overview
Entrust Services was appointed by Cellnex to manage and deliver planning permission for the retention of 39 existing telecommunications sites across Ireland on behalf of Three Ireland. These sites, originally approved for a limited period, were critical to sustaining and expanding Three’s mobile and broadband services. Entrust Services achieved a 100% planning success rate for all applications submitted to planning authorities nationwide.
Objective
The primary objective was to secure permanent planning permission for a large portfolio of vital telecommunications infrastructure to ensure continuity of service for Three Ireland customers and future-proof the network in line with national connectivity goals and the Telecommunications Antennae and Support Structures Guidelines, 1996.
Challenges
● Policy Shift: Changes in national policy and local development plans since the original temporary permissions meant unique challenges for securing long-term approvals.
● Site Variation: The portfolio included a diverse range of structures, like lattice towers (15m–30m), monopoles, rooftop antennae, and facade-mounted equipment in both rural and urban settings.
● Evolving Contexts: Retention applications had to consider changes in visual impact, context, and planning sensibilities as landscapes and urban environments evolved over time
Solutions
Entrust Services deployed a systematic and tailored planning strategy for each site, including:
● Comprehensive site surveys to assess current visual and environmental impacts.
● Detailed planning drawings and visual analysis prepared by our in-house technical team.
● Case-by-case policy assessment and justification reports aligned with evolving planning frameworks.
● Proactive engagement with local authorities to anticipate concerns and provide evidence-based responses.
Notable case studies from the programme include:
● Balbriggan, Co. Dublin – a 30m urban lattice mast granted full permission.
● Phibsborough, Dublin – successful rooftop retention in a dense, heritage-sensitive location.
● Knockadoobrusna, Co. Roscommon – a 26m lattice structure approved in a rural setting 2km from Boyle.
Results
Between 2021 and 2023, Entrust Services successfully acquired planning permission for all 39 telecommunications retention sites nationwide, achieving a 100% approval rate with multiple planning authorities. This outcome ensured uninterrupted service delivery for Three Ireland’s customers and reinforced critical mobile infrastructure aligned with national broadband and connectivity objectives.
